There is certainly a case for small tokens (like pens, stationery items etc.) that can remind the doctor to prescribe a certain brand - without a significant financial value attached. This has been suggested by the American Medical Association as well. However, scientific studies have shown that when large gifts are given by pharma companies, including travel grants, this does influence doctor dispensing, even if the doctors feel that they are being neutral. Of course, cars, houses and similar extremely high cash value items are completely wrong, as is being suggested in the present case.